Easy-to-install via mobile SDK or embedded code to generate location data from your users
The rich feature set can be customised for any geo-location use case
Validate transactions or enhance analytics; bridging the digital and physical worlds
Halo uses a light-touch SDK or embedded source code module to generate geo-location data giving a 360° view of user interaction within the physical world.
Pinpoint user location and movement; can be anonymised or attributed.
Confirm in-app transactions and activities, connect them to real-world locations for compliance or regulatory purposes.
Identify and segment users based on movement; create custom audiences for enhanced targeting and messaging.
Verify the geospatial source of submitted media (photos, videos, etc) for auditing, review or attribution.
Halo delivers insights into your customers and the wider marketplace resulting in clear actions that you can take to improve your marketing ROI
78% of our most profitable online users also visit our physical stores
65% of our users also visit our competitors; I want to deliver targeted offers to enhance loyalty
18% of our users are also frequent travellers
100% of our audits are now proven to be conducted at the correct locations
Our fraud-risk rating on in-country transactions has dropped by 40% by validating location at time of checkout
We see a 35% increase in mobile app purchases within one week of a user visiting a shopping mall
A selection of our work spanning industries and delivering real business outcomes
A regional Branding Agency with offices in Dubai and London are working with IQ data to launch a new platform for their brand adherence auditing product. Using the embedded versatile power of IQ Halo, they’re unlocking the power of geolocation data for their software and their clients.
Find out how IQ data can help you better understand your customers, improve your audience targeting and support your CRM data strategies.