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Activate geo-location with Halo.

Unlock geospatial data capabilities inside your product.

Simple

Easy-to-install via mobile SDK or embedded code to generate location data from your users

Versatile

The rich feature set can be customised for any geo-location use case

Powerful

Validate transactions or enhance analytics; bridging the digital and physical worlds

Capture and harness the power of geospatial data with Halo

Halo uses a light-touch SDK or embedded source code module to generate geo-location data giving a 360° view of user interaction within the physical world.

Location Data

Pinpoint user location and movement; can be anonymised or attributed.

Validation

Confirm in-app transactions and activities, connect them to real-world locations for compliance or regulatory purposes.

User Behavior

Identify and segment users based on movement; create custom audiences for enhanced targeting and messaging.

Audit and Quality Assurance

Verify the geospatial source of submitted media (photos, videos, etc) for auditing, review or attribution.

Actionable insights

Halo delivers insights into your customers and the wider marketplace resulting in clear actions that you can take to improve your marketing ROI

78%

78% of our most profitable online users also visit our physical stores

65%

65% of our users also visit our competitors; I want to deliver targeted offers to enhance loyalty

18%

18% of our users are also frequent travellers

100%

100% of our audits are now proven to be conducted at the correct locations

40%

Our fraud-risk rating on in-country transactions has dropped by 40% by validating location at time of checkout

35%

We see a 35% increase in mobile app purchases within one week of a user visiting a shopping mall

Halo Case Studies

A selection of our work spanning industries and delivering real business outcomes

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Find out how IQ data can help you better understand your customers, improve your audience targeting and support your CRM data strategies.