Better understand the profile and behaviors of your customers, potential customers & competitor customers.
Add a new layer of attributes to your existing customer and prospect data to maximize your 1st party data effectiveness.
Market to the identified target groups with tailored messaging through seamless integration with your chosen advertising platform.
GeoPlace utilizes a powerful engine capable of processing Billions of data records in seconds.
Compare the key metrics of your network of venues to those of your competitors. Better understand your brand's positioning in terms of footfall, competitor overlaps and market share.
Navigate between specific owned and competitor venues to access key metrics that matter to your business. Understand customer path to purchase at a venue level via catchment areas mapping, retail preferences and customer loyalty rates.
Select or build custom audience segments to activate across your preferred platforms. Audiences can be built based on their interaction with your business, competitors, behaviors or affinities.
Deeper analysis into trends and predictive analytics models to inform key business decisions with confidence. Harness Big Data to surface new KPIs, expand to new locations or to optimize your existing network.
GeoPlace delivers insights into your customers and the wider marketplace resulting in clear actions that you can take to improve your marketing ROI
35% of my customers overlap with my biggest competitor
My network footfall is tracking 20% higher than the wider marketplace average
A new competitor store launch now attracts 9% of my customer base
I want to target the top 25% of my most frequent store visitors
My store demographics reveal affluent visitors at 3x the marketplace average
I can predict that my new store launch will cannibalize 4% of my existing network customers
I have enriched 15% of my customer data by unifying their online behaviors with their retail behaviors
I received 1,000 survey responses from my store visitors sharing their feedback across my brand and retail experiences
A selection of our work spanning industries and delivering real business outcomes
A Dubai based leading out-of-home (OOH) media company partnered with IQ data to launch OOH Intelligence for the MENA region, an advertising measurement platform based on IQ's GeoPlace. Deployed across the company's entire OOH network across Dubai and Abu Dhabi, it provides advertisers with audience measurement, centered around behavioral data linked to millions of people exposed to the OOH locations every day.
A global luxury automotive brand wanted to develop a deeper understanding of automotive purchase intenders across the GCC region. IQ data leveraged GeoPlace to analyze prospective buyers' paths to purchase along with competitor showroom visits for insights into customer journeys and profiles both pre and post sales.
GeoPlace integrates multiple data sources, combining them to visualize new metrics and actionable customer insights.
Customer location signals
Customer access and presence data
Customer proximity location
Customer image recognition and tracking
Store/venue level sales data
Existing customer information
Points of Interest databases
Cities, neighborhoods and buildings
Vehicular movement and traffic congestion
ISP subscriber and location data
Qualitative and quantitative measurement
Find out how IQ data can help you better understand your customers, improve your audience targeting and support your CRM data strategies.