Location Data Analysis & Predictive Modeling
IQ Audiences & Campaign Attribution.
Customer Data Insights & Customer Data Enrichment.
Location Data Analysis & Predictive Modeling
15% of store visitors are frequent travelers, 23% are young families and 3% are in-market for a new car.
Gain a deeper understanding of your customer movements, venues and competitors.
15% of store visitors are frequent travelers, 23% are young families and 3% are in-market for a new car.
Our planned new auto service center will cannibalize 26% of visitors from the existing one, but provide 48% with a more convenient location
Utilize Big Data to measure the consequences of potential business decisions
IQ Audiences & Campaign Attribution.
I targeted competitor customers and look-a-likes and my campaign exceeded benchmarks by 34%
Ensure your advertising is precisely targeted to customers and prospects that matter the most
I targeted competitor customers and look-a-likes and my campaign exceeded benchmarks by 34%.
Our marketing campaign directly increased store visits by 5%
Measure the effectiveness of advertising campaigns in terms of the impact on venue footfall
Customer Data Insights & Customer Data Enrichment.
21% of customers live more then 25km away from our store, and regularly visit competitor A over competitor B
Generate audience insights from your first party data and gain a clearer picture of your customer profiles
21% of customers live more then 25km away from our store, and regularly visit competitor A over competitor B
18% of my client data now has additional affinities and demographics added
Onboard additional customer attributes into your existing customer records
A selection of our work spanning industries and delivering real business outcomes
Find out how IQ data can help you better understand your customers, improve your audience targeting and support your CRM data strategies.
