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Data solutions
simplified.

Datasets and analysis services tailored to your objectives.

Analytics

Location Data Analysis & Predictive Modeling

Advertising

IQ Audiences & Campaign Attribution.

CRM

Customer Data Insights & Customer Data Enrichment.

Analytics

Location Data Analysis & Predictive Modeling

23%

15% of store visitors are frequent travelers, 23% are young families and 3% are in-market for a new car.

Location Data Analysis

Gain a deeper understanding of your customer movements, venues and competitors.

  • Map customer paths to purchase
  • Uncover store visitor demographics, journeys and affinities
  • Measure and benchmark venues against competitors

23%

15% of store visitors are frequent travelers, 23% are young families and 3% are in-market for a new car.

48%

Our planned new auto service center will cannibalize 26% of visitors from the existing one, but provide 48% with a more convenient location

Predictive Modeling

Utilize Big Data to measure the consequences of potential business decisions

  • Forecast real world outcomes using data
  • Make more informed business decisions
  • Take the guess work out of decision making

Advertising

IQ Audiences & Campaign Attribution.

34%

I targeted competitor customers and look-a-likes and my campaign exceeded benchmarks by 34%

IQ Audiences

Ensure your advertising is precisely targeted to customers and prospects that matter the most

  • Drive campaign results & reduce wasted impressions
  • Activate across your preferred media, DSP or social platform
  • Customized segments built upon your and your competitor's customers

34%

I targeted competitor customers and look-a-likes and my campaign exceeded benchmarks by 34%.

5%

Our marketing campaign directly increased store visits by 5%

Campaign Attribution

Measure the effectiveness of advertising campaigns in terms of the impact on venue footfall

  • Measure the uplift in store visits
  • Identify how each media channel and target group performs
  • Establish benchmarks for campaign driven footfall

CRM

Customer Data Insights & Customer Data Enrichment.

21%

21% of customers live more then 25km away from our store, and regularly visit competitor A over competitor B

Customer Data Insights

Generate audience insights from your first party data and gain a clearer picture of your customer profiles

  • Paint a clearer picture of who your customers are
  • Understand existing customer demographics, journeys and affinities
  • Reveal their likelihood to visit competitors

21%

21% of customers live more then 25km away from our store, and regularly visit competitor A over competitor B

18%

18% of my client data now has additional affinities and demographics added

Customer Data Enrichment

Onboard additional customer attributes into your existing customer records

  • Expand and scale your CRM data footprint
  • Enable more informed marketing personalization
  • Grow the quality and quantity of your 1st party data

Data Services Case Studies

A selection of our work spanning industries and delivering real business outcomes

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Find out how IQ data can help you better understand your customers, improve your audience targeting and support your CRM data strategies.