A selection of our work spanning industries and delivering real business outcomes.
IQ data deployed IQ WiFi analytics across 500 WiFi access points as part of a wider Smart City initiative. The solution provided seamless WiFi access to the island's visitors, whilst powering numerous IoT sensors located across urban areas. The WiFi access points were transformed into vital data collection points that fueled deeper insights into pedestrian footfall, profiles and other behaviors.
A Dubai based leading out-of-home (OOH) media company partnered with IQ data to launch OOH Intelligence for the MENA region, an advertising measurement platform based on IQ's GeoPlace. Deployed across the company's entire OOH network across Dubai and Abu Dhabi, it provides advertisers with audience measurement, centered around behavioral data linked to millions of people exposed to the OOH locations every day.
A global luxury automotive brand wanted to develop a deeper understanding of automotive purchase intenders across the GCC region. IQ data leveraged GeoPlace to analyze prospective buyers' paths to purchase along with competitor showroom visits for insights into customer journeys and profiles both pre and post sales.
Building custom audience segments based on recent visitors to a leading competitor store network proved an effective tactic to reach relevant people who are currently in the market for home furnishings products. This approach resulted in measurable key performance uplifts against benchmarks.
A regional Branding Agency with offices in Dubai and London are working with IQ data to launch a new platform for their brand adherence auditing product. Using the embedded versatile power of IQ Halo, they’re unlocking the power of geolocation data for their software and their clients.