A selection of our work spanning industries and delivering real business outcomes.
A Dubai based leading out-of-home (OOH) media company partnered with IQ data to launch OOH Intelligence for the MENA region, an advertising measurement platform based on IQ's GeoPlace. Deployed across the company's entire OOH network across Dubai and Abu Dhabi, it provides advertisers with audience measurement, centered around behavioral data linked to millions of people exposed to the OOH locations every day.
A global luxury automotive brand wanted to develop a deeper understanding of automotive purchase intenders across the GCC region. IQ data leveraged GeoPlace to analyze prospective buyers' paths to purchase along with competitor showroom visits for insights into customer journeys and profiles both pre and post sales.