IQ data CEO Dimitri Metaxas speaks at the Campaign Middle East Breakfast Briefing: Adtech 2020
As part of the ongoing Campaign Middle East Breakfast Briefing series, IQ data's CEO Dimitri Metaxas moderated a panel debate titled "Cookie Crumbs" focusing on the fast changing policies surrounding cookie technology and its affect on the adtech industry.
As UAE residents lives shifted to lock-down in response to the COVID-19 pandemic, we decided to analyse the impact of the coronavirus on grocery shopping in Dubai. This blog post forms the first of a series we will publish analyzing peoples' changing behaviors in the time of COVID-19.
Snapshot comparison of Saudi vs. Chinese tourists in Dubai, visualized via 3D Heatmaps. Using a look-back window of 60 days in order to observe the clusters of activity whilst these tourists were staying in and around the city. Through this simple yet powerful visual approach, you can contrast these two groups based on visitation behaviors and key attractions.