IQ data joins Campaign Middle East Panel: Adtech 2020
IQ data CEO Dimitri Metaxas speaks at the Campaign Middle East Breakfast Briefing: Adtech 2020
Derek Robson
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IQ data CEO Dimitri Metaxas speaks at the Campaign Middle East Breakfast Briefing: Adtech 2020
As part of the ongoing Campaign Middle East Breakfast Briefing series, IQ data's CEO Dimitri Metaxas moderated a panel debate titled "Cookie Crumbs" focusing on the fast changing policies surrounding cookie technology and its affect on the adtech industry.
Many adtech solutions rely on data gathered and shared through cookie technology. But as new data regulations are brought in, cookies are going to be kept for shorter periods of time – and the browsers themselves are introducing tough new measures to restrict the use of cookies. Does this mean a data-less world where marketers have no visibility of their online customers? Not at all, but it will require a re-imagining of what we track and how. Campaign’s panel focused on what changes are coming to cookies, and how to keep data crunchy.
As the third part in our series ‘Mapping COVID-19’ we continue our investigation into human mobility patterns across the UAE in response to the pandemic. For this post, we shift our focus towards the working lives of UAE residents; how the virus has impacted people financially and the resulting changes in human mobility around office spaces as opposed to working remotely.
Jul 26
The UAE government and its residents have spent the past 4-months responding to COVID-19 as it impacts all aspects of their lives. We analyzed 20 districts across the UAE to observe the impact this has had on human mobility and resulting perceptions towards venturing out of their homes. This blog post forms the second in a series analyzing peoples' changing behaviors in the time of COVID-19.
Jun 16
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