To provide a flavour of the insights that GeoPlace platform provides, IQ data conducted a study of malls that includes visitation data and customer segmentation insights. The analysis is based on a robust monthly sample of 4m UAE smartphones
For our fourth instalment in the series of “Mapping COVID-19”, we analysed auto purchasing habits in the UAE. We measured consumer movements across car showrooms and augmented this with a survey to UAE residents to reveal their opinions on how the pandemic has impacted their automotive purchase decisions today and tomorrow.
As the third part in our series ‘Mapping COVID-19’ we continue our investigation into human mobility patterns across the UAE in response to the pandemic. For this post, we shift our focus towards the working lives of UAE residents; how the virus has impacted people financially and the resulting changes in human mobility around office spaces as opposed to working remotely.
The UAE government and its residents have spent the past 4-months responding to COVID-19 as it impacts all aspects of their lives. We analyzed 20 districts across the UAE to observe the impact this has had on human mobility and resulting perceptions towards venturing out of their homes. This blog post forms the second in a series analyzing peoples' changing behaviors in the time of COVID-19.
As UAE residents lives shifted to lock-down in response to the COVID-19 pandemic, we decided to analyse the impact of the coronavirus on grocery shopping in Dubai. This blog post forms the first of a series we will publish analyzing peoples' changing behaviors in the time of COVID-19.
Snapshot comparison of Saudi vs. Chinese tourists in Dubai, visualized via 3D Heatmaps. Using a look-back window of 60 days in order to observe the clusters of activity whilst these tourists were staying in and around the city. Through this simple yet powerful visual approach, you can contrast these two groups based on visitation behaviors and key attractions.
Heatmaps provide a simple yet strong visual representation of location data in action. We decided to conduct such an analysis for one of Dubai’s main residential and retail hubs – City Walk by Meraas, to provide an initial insight into this hub’s visitor catchment areas and home locations.
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