The UAE government and its residents have spent the past 4-months responding to COVID-19 as it impacts all aspects of their lives. We analyzed 20 districts across the UAE to observe the impact this has had on human mobility and resulting perceptions towards venturing out of their homes. This blog post forms the second in a series analyzing peoples' changing behaviors in the time of COVID-19.
As UAE residents lives shifted to lock-down in response to the COVID-19 pandemic, we decided to analyse the impact of the coronavirus on grocery shopping in Dubai. This blog post forms the first of a series we will publish analyzing peoples' changing behaviors in the time of COVID-19.
Snapshot comparison of Saudi vs. Chinese tourists in Dubai, visualized via 3D Heatmaps. Using a look-back window of 60 days in order to observe the clusters of activity whilst these tourists were staying in and around the city. Through this simple yet powerful visual approach, you can contrast these two groups based on visitation behaviors and key attractions.
Heatmaps provide a simple yet strong visual representation of location data in action. We decided to conduct such an analysis for one of Dubai’s main residential and retail hubs – City Walk by Meraas, to provide an initial insight into this hub’s visitor catchment areas and home locations.
Find out how IQ data can help you better understand your customers, improve your audience targeting and support your CRM data strategies.