Introducing GeoPlace.
All our capabilities integrated into one powerful customer analytics platform.
All our capabilities integrated into one powerful customer analytics platform.
IQ data leverages Big Data to power solutions that transform business.
Measure customer journeys and profiles throughout the marketplace
Build granular custom audiences for 1-2-1 targeting
Enhance your CRM records via real-world behaviors
Leverage Big Data to predict key business outcomes
Tailormade location analysis to augment research studies
Measure marketing impact on customer visits and sales uplifts
A selection of our work spanning industries and delivering real business outcomes.
Our data-driven solutions focus on enhancing your understanding of your customers and the wider marketplace.
It is information related to the location and movement of people collected via mobile GPS, Wi-Fi networks and Internet of Things (IoT) beacons mapped across places using Geo Information Systems (GIS).
We can help you better target your customers and prospects based on their interactions within your industry. We also help you measure your campaign performance via store visits or transaction uplifts.
We build audiences based on people's real world behaviors by applying rules and modeling to their interactions with businesses and other points of interest (POIs).
Yes, although it strictly only applies to businesses and consumers within the European Union, GDPR has become the global industry standard by which IQ data is compliant. Learn more here.
Two ways, first we can increase the information that you can collect across your existing CRM records by adding retail behaviors, second we can increase the scale of your CRM data via additional customers and prospects who are not currently in your database.
IQ data works with numerous forms of data whether 1st party, 2nd party or 3rd party sourced. We work with any data set which links to a geographic location including POS, Video, GIS, Traffic, CRM, Telco and Research amongst others.
The UAE government and its residents have spent the past 4-months responding to COVID-19 as it impacts all aspects of their lives. We analyzed 20 districts across the UAE to observe the impact this has had on human mobility and resulting perceptions towards venturing out of their homes. This blog post forms the second in a series analyzing peoples' changing behaviors in the time of COVID-19.
Jun 16
As UAE residents lives shifted to lock-down in response to the COVID-19 pandemic, we decided to analyse the impact of the coronavirus on grocery shopping in Dubai. This blog post forms the first of a series we will publish analyzing peoples' changing behaviors in the time of COVID-19.
Apr 28
Find out how IQ data can help you better understand your customers, improve your audience targeting and support your CRM data strategies.
