Audiences
Data. Merges the digital and physical worlds.
IQ data is focused on creating the richest location based audiences for the Middle East & Africa (MEA) regions. By leveraging multiple location signal technologies across Wi-Fi, Mobile Apps and IoT, IQ data is able to pinpoint user locations in excess of 100+ location events per device, per day. This fast growing dataset can dramatically enhance your customer and prospect insights and targeting by combining customers’ digital insights with physical behaviors from the real world.
Dataset
4+ Billion
Monthly Location Events
Monthly Location Events
150+ Million
Total Audiences
Total Audiences
35+ Million
Mobile Devices
Mobile Devices
500+
Audience Segments
Audience Segments
89%
Accuracy within 100m
Accuracy within 100m
68%
>10 events per day
>10 events per day
Audiences
IQ Data’s audiences have been created to give more valuable insight into the MEA market, with over 500 segments created to date, and increasing daily, we link over 150 million audiences in bespoke segments that allows accurate targeting and ensures positive campaign response. Our segments cover;
Fashion, Shopping & Lifestyle
Entertainment
Automotive, Travel & Transportation
Food & Dining
Health & Beauty
GeoPlace
GeoPlace unlocks location intelligence at scale.
IQ data’s intuitive GeoPlace data management platform provides a comprehensive understanding of the complex relationships between people and places.
GeoPlace unlocks geographical context to business and consumer data via the ubiquitous mobile device, leading to an enhanced single-view of aggregate consumer movements thus simplifying the process of understanding, analyzing, and taking-action on location data at scale.
GeoPlace boasts a powerful engine capable of processing billions of data records in seconds.
Mobile SDK
Lightweight, battery optimized, privacy compliant, and simple to optimize and test.
IQ data’s Mobile SDK has been designed as lightweight, battery optimized, privacy compliant, and simple to optimize and test. The IQ SDK facilitates collection of mobile location data in excess of 100 location signals per day and provides both vertical and horizontal accuracy of devices. As our SDK has been designed with users’ privacy at the forefront, only non-PII information will be collected through GPS, WiFi and/or Bluetooth.
The IQ data SDK offers mobile app publishers with a new source of revenue along with additional insights to enhance understanding around existing customers, their movements, habits and preferences.
WiFi
Leverage WiFi as a powerful source of actionable venue insights.
WIFI data sits at the heart of connected spaces solutions and represents a rich source of insights for venue owners working in retail, enterprise or the public sector.
We work with existing WIFI networks and transform them from utilities into powerful customer data on-boarding tools, integrating seamlessly with CRM and other advertising technologies. Rich demographic and behavioral data can be captured enabling better understanding of customers, their physical movements, unlocking granular segmentation and relevant targeting opportunities.
These insights fuel advanced marketing initiatives, either directly from within the platform, or by integrating and augmenting marketing and advertising technology stacks through seamless 3rd party integrations.
This is connected spaces
Solutions Design
High-level requirements translated into personalized design solution.
High-level requirements translated into personalized design solution.
IQ data’s services division providing consultancy, managed services and technology development solutions to meet any data or technology challenge.
Our team is armed with decades-worth of data sciences and technical expertise in guiding clients as they build their data strategies, infrastructure and new product development, with the aim to help our clients turn data into business insights and monetizable products.
Markets
IQ data
Resources
All rights reserved
© IQ data
AdTech
Location-based audience segmentation opens advertisers to a whole new world of targeting possibilities.
Utilize our custom behavioral analytics to enhance your audience segmentation and targeting, supercharge your campaign measurement, campaign attribution and more.
Multiple location attributes combined with powerful processing enables granular audience segmentation like never before.
Smart Cities
Aggregate devices to deliver a data-driven approach to smart city solutions.
Aggregate millions of connected devices and map across cities, neighborhoods or points of interest to deliver a data-driven approach to smart city solutions. Improve urban planning, ease traffic congestion, enhance pedestrian foot-fall and way finding or design better access to key amenities.
Geo-location signals on a large scale unlock unprecedented possibilities to developing the cities of the future.
Retail
The new frontier in data-driven solutions.
Bridging your customers’ online buying habits with retail shopping behavior represents the new frontier in data-driven solutions.
Bridging this gap enables all new levels of sophistication in terms of CRM strategies, customer identity graph and media spends attribution amongst many other possibilities.
About
The region’s location data solutions company
We began our journey back in 2016 as IQ Wifi, with the aim of helping venue owners leverage existing Wifi networks as a largely untapped resource for customer data collection and venue intelligence.
In 2018 we re-branded to IQ data and expanded our focus to all forms of location data both in-venues and outside around the world.
Today IQ data provides products and consulting services to help our clients and partners build data-driven strategies whether to surface new customer insights, optimize retail layouts or build complete data strategies from the ground-up.
Though recently established, IQ data’s employees each bring a wealth of expertise from within their respective disciplines averaging over 15 years of industry experience.
Case Studies
A Classifieds Website
Custom hardware and software solution deployed to derive deeper attribution of website and mobile app ad campaigns
Fast Food Restaurant Chain
How the fast food restaurant tracks customers to optimize store location expansion plans
News
IQ data launches IQ Audiences geo-location data audience segments, a regional first
New product designed to improve MENA data volumes and provide more targeted digital advertising campaigns
MENA Emerge Award
IQ participates and wins the Judges Award at the Festival of Media MENA Emerge award, a program developed in an effort to support entrepreneurship and the growing startup ecosystem in the MENA region.
IQ data to widen Purple’s footprint across MENA region
IQ data, based in Dubai, originally became a partner back in 2015 having identified Purple as the clear market leader for WiFi analytics, particularly in terms of innovation and global market adoption.
Insights
Dubai Design District Footfall Analysis
Dubai Design District Footfall Analysis A simple heatmap of Dubai Design District (D3) using IQ GeoPlace The video of IQ GeoPlace for Dubai Design District
City Walk by Meraas Visitor Heatmap Analysis
City Walk by Meraas Visitor Heatmap Analysis Analyzing CityWalk visitor catchment areas and home locations As the maxim from W. Edwards Deming goes “without data
5 ways to use location data to enhance marketing
Location data represents a whole new frontier for many marketers. It extends the ability to understand customers and potential prospects by enabling a better understanding of peoples’ movements in the physical world.
Rise of the ADID
As digital disruptions transform the market landscape, brands and advertisers have to learn to adapt and target users, especially those on mobile and who use apps, with the best modern tools. Leveraging advertising IDs through in-app targeting is one great way for the ad tech industry to understand user interaction.