IQ data leverages Big Data to power solutions that transform business.
Measure customer journeys and profiles throughout the marketplace
Build granular custom audiences for 1-2-1 targeting
Enhance your CRM records via real-world behaviors
Leverage Big Data to predict key business outcomes
Tailormade location analysis to augment research studies
Measure marketing impact on customer visits and sales uplifts
A selection of our work spanning industries and delivering real business outcomes.
IQ data deployed IQ WiFi analytics across 500 WiFi access points as part of a wider Smart City initiative. The solution provided seamless WiFi access to the island's visitors, whilst powering numerous IoT sensors located across urban areas. The WiFi access points were transformed into vital data collection points that fueled deeper insights into pedestrian footfall, profiles and other behaviors.
A Dubai based leading out-of-home (OOH) media company partnered with IQ data to launch OOH Intelligence for the MENA region, an advertising measurement platform based on IQ's GeoPlace. Deployed across the company's entire OOH network across Dubai and Abu Dhabi, it provides advertisers with audience measurement, centered around behavioral data linked to millions of people exposed to the OOH locations every day.
A global luxury automotive brand wanted to develop a deeper understanding of automotive purchase intenders across the GCC region. IQ data leveraged GeoPlace to analyze prospective buyers' paths to purchase along with competitor showroom visits for insights into customer journeys and profiles both pre and post sales.
Our data-driven solutions focus on enhancing your understanding of your customers and the wider marketplace.
It is information related to the location and movement of people collected via mobile GPS, Wi-Fi networks and Internet of Things (IoT) beacons mapped across places using Geo Information Systems (GIS).
We can help you better target your customers and prospects based on their interactions within your industry. We also help you measure your campaign performance via store visits or transaction uplifts.
We build audiences based on people's real world behaviors by applying rules and modeling to their interactions with businesses and other points of interest (POIs).
Yes, although it strictly only applies to businesses and consumers within the European Union, GDPR has become the global industry standard by which IQ data is compliant. Learn more here.
Two ways, first we can increase the information that you can collect across your existing CRM records by adding retail behaviors, second we can increase the scale of your CRM data via additional customers and prospects who are not currently in your database.
IQ data works with numerous forms of data whether 1st party, 2nd party or 3rd party sourced. We work with any data set which links to a geographic location including POS, Video, GIS, Traffic, CRM, Telco and Research amongst others.
To provide a flavour of the insights that GeoPlace platform provides, IQ data conducted a study of malls that includes visitation data and customer segmentation insights. The analysis is based on a robust monthly sample of 4m UAE smartphones
For our fourth instalment in the series of “Mapping COVID-19”, we analysed auto purchasing habits in the UAE. We measured consumer movements across car showrooms and augmented this with a survey to UAE residents to reveal their opinions on how the pandemic has impacted their automotive purchase decisions today and tomorrow.
As the third part in our series ‘Mapping COVID-19’ we continue our investigation into human mobility patterns across the UAE in response to the pandemic. For this post, we shift our focus towards the working lives of UAE residents; how the virus has impacted people financially and the resulting changes in human mobility around office spaces as opposed to working remotely.
Find out how IQ data can help you better understand your customers, improve your audience targeting and support your CRM data strategies.